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3rd Sector Labs

Summary

Data drives better digital marketing for nonprofits

3rd Sector Labs

AUGUST 15, 2014

I refer to this report fairly often because the summary points are such good reminders to all of us in the nonprofit sector (I’m interpreting a bit to use nonprofit terminology): Focus on your best donors. For example, Epsilon, a consumer brand loyalty expert, published a short report on using data to build customer loyalty.

Digital

Digital Data Marketing Org

Fundraising strategy, technology and data Q&A with Chris Goodman and Gary Carr

3rd Sector Labs

APRIL 4, 2014

I’d love to get into much more detail here, but Gary’s comments are a good summary. CHRIS: There are a lot of techniques and best practices for improving data capture … and learning more about our constituents. Let me know if we can help. QUESTION: How long should we keep “old” records of people who haven’t given in a while?

Data

Data Technology Strategy Fundraising

3rd Sector Labs

Data drives better digital marketing for nonprofits

Fundraising strategy, technology and data Q&A with Chris Goodman and Gary Carr

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