Guest Post by Steve MacLaughlin: Creating a Social Networking Strategy (Part 0)
Beth's Blog: How Nonprofits Can Use Social Media
JUNE 30, 2009
An article in the Washington Post notes that "fewer than 1% of those who have joined a cause have actually donated money through [the Facebook Causes] application." They don't need to understand the latest techno widget or the nuances of StumbleUpon vs. Digg. Before starting to create a strategy it makes sense to set a baseline.
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