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NpTech Tag: Change.org To Launch White-Label Social Network for Nonprofits, GeekToys that Give Geekbumps, and Blog Readability

Beth's Blog: How Nonprofits Can Use Social Media

And maybe this should not be an either/or question, but most likely resources will dictate that. May be created and consumed using mobile technology and distributed using other social media tools. Here's a good list of micro-media tools , although they are labeled as mobile learning tools.