How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit
Nonprofit Tech for Good
MAY 13, 2022
They are universal, so many tools track them or support adding them automatically. Perhaps it’s Facebook, Twitter or LinkedIn, or your website. For example, I might have a medium of “cpc” for all my paid ads on Facebook and LinkedIn, standing for cost-per-click. Source (utm_source).
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