5 Questions: How to Make the Most of a Crisis Situation with Cross Channel Integration (Part 1)
NTEN
MARCH 24, 2010
Let’s face it -- we have seen a virtual explosion of mobile marketing campaigns in the past year alone. If used effectively -- and not just as a one-way messaging platform with passive audiences -- mobile use can be an ideal tool to create and strengthen relationships with supporters new and old to your organization.
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