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Guest Post by Steve MacLaughlin: Creating a Social Networking Strategy (Part 0)

Beth's Blog: How Nonprofits Can Use Social Media

An article in the Washington Post notes that "fewer than 1% of those who have joined a cause have actually donated money through [the Facebook Causes] application." Hope from the Hype So why does social networking matter? There is still a lot of hyper-hype, but the opportunity and potential is very real. Find success.