NonProfit Hub

NOVEMBER 10, 2014

Michael Jordan definitely didn’t start out as a professional basketball player. An integrated promotion approach for your next fundraiser is going to give you the most payoff. Direct mail, print advertising and flyers all made their list, alongside social media. But…social media IS your best friend.

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Hype Fundraising Jordan Captivate 69

Care2

NOVEMBER 17, 2010

There is a lot of hype around new digital channels, but little evidence is published to back this up. This meant it was an amazing opportunity to run an integrated multi-channel global campaign. Here is the evidence from one global campaign in 2010 to demonstrate how different digital channels compared.

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Hype Channel Digital Jordan 64

Connection Cafe

SEPTEMBER 23, 2010

Author: Jordan Viator. Last week I had the opportunity to speak with Judy Chang of PayPal and Debbie Swider of the ASPCA on “ 10 Tips to Jumpstart Your Nonprofit Social Media Plan ” with examples of some of the amazing success the ASPCA has seen through growing its social media plan.

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Social Media Tips Media Social 54