How to Use Prospect Research to Improve Your Asks: 5 Tips
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JUNE 7, 2024
Affinity (warmth): Affinity, or warmth, refers to the strength of an individual’s personal connection to your cause. To maintain clean data, NPOInfo’s nonprofit data hygiene guide recommends creating standardized procedures for data entry for your whole team to reference. Most match at a 1:1 ratio (i.e., $50
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