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How to Write Effective Web Copy (Part 1): Make It Readable

Connection Cafe

Countless usability tests have shown that users don’t consume digital content the same way they consume printed content. using the Flesich-Kincaid readability test. Use Structure on Your Web Pages. Smart page structure is the quickest way to deliver that ease. It’s a double whammy. Users Don’t “Read” Online .

Web 37
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Social Media Lab: How To Become A Networked Nonprofit

Beth's Blog: How Nonprofits Can Use Social Media

So, I designed and have been testing a training program that embraces thoughtful do-it-yourself social media experiments and a peer learning process for sharing the learning. But the biggest value as participants noted is that having to prepare a report or presentation about what they did helped consolidate their learning and insights. .