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7 “Must Do’s” When Thanking Donors To Win Their Heart and Set Up Future Gifts

Get Fully Funded

To do that, you have to connect with them emotionally through a story, a photo, and hero language that makes them feel special and important, like they personally stepped in and made a difference through their gift. It provides the donor with the relevant information and touches the donor’s heart. A perfect thank-you letter does both.

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Citizen Tech: Social Media in Disaster Response

Amy Sample Ward

I’m joining a panel to talk about the response for support after the Haiti earthquakes last year. On the morning of July 7th, a page was created for the events taking place in central London and as both television news and personal witnesses revealed more information the page content grew – by the minute. Examples from Haiti.

Disaster 206
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Create an Online Donation Receipt that Leads to More Donations

Get Fully Funded

It might provide the necessary receipt information, but it just isn’t warm enough to meet the donor’s needs. When you send a prompt, well-written, moving, and informative receipt, you demonstrate to the donor that you are a well-organized organization that values professionalism. Information required by the IRS (US only).

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New Book: How To Implement Multichannel Online Campaigns

Beth's Blog: How Nonprofits Can Use Social Media

Colleagues Allyson Kapin who founded a web agency called Rad Campaign (they designed my blog) and Amy Sample Ward, who the NTEN Membership Director (and I’ve known since 2007 ) have published a new how to book called “ Social Change Any Time Every Where.” Develop shared language. Click to see larger version.