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Generating Buzz: Using Social Media to Drive Website Traffic

NTEN

Anne is the online media coordinator for Green Hour® , an NWF program geared toward getting children outside in nature. We looked at the site's stats over the last year and made the goal: double the site's traffic in the coming year. Anne is having a lot of success at doing this on Green Hour's Twitter page.

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SXSW: Social Media Nonprofit ROI Poetry Slam - Slides, Links, and Poems (long)

Beth's Blog: How Nonprofits Can Use Social Media

But from my stats surcease of sorrow, I realized - some things you can’t keep score. With Twitter, Facebook, Digg and Stumbleupon gone are the days forgotten lore. One ROI, two ROI, red ROI, blue ROI Black ROI green ROI, old ROI, new ROI. So I tweeted, questions and links, to see what each member thinks.

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