TikTok for Good: The Nonprofit’s Guide to Marketing on TikTok
Qgiv
SEPTEMBER 1, 2021
Our Generational Giving Report found that Gen Z prefers to give via social media apps! United Way has repurposed images of their volunteers and video interviews of their staff to create several TikToks that raise awareness of their work. This TikTok by Charity: Water, below, educates viewers on the lack of clean water in Madagascar.
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