TechImpact

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How Baby Boomers Use The Internet

TechImpact

Here are some statistics that might just make you shift your online fundraising efforts away from the younger generations and more toward the baby boomers: In the United States alone, one-third of all Internet users in the United States are adults over the age of 50, and represent the largest constituency of active Internet users.(Jupiter

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How To: Use Social Media To Boost Nonprofit Fundraising

TechImpact

Over 70% of adults in the United States are using social media, and 42% are using multiple social media networks. If you’re a nonprofit that has a lot of events, use Instagram, Pinterest, and Facebook to share pictures and videos from those events in the community.