Beth's Blog: How Nonprofits Can Use Social Media

JULY 1, 2009

I know this sounds strange coming from someone writing an admittedly self-expressive blog post, but hear me out. When I talk about designing participatory experiences, I often show the above graphic from Forrester Research. Museums see open-ended self-expression as the be-all of participatory experiences.

Participatory 50

Participatory Experiment Museum Teen 50

Museum 2.0

MARCH 16, 2009

I know this sounds strange coming from someone writing an admittedly self-expressive blog post, but hear me out. When I talk about designing participatory experiences, I often show the above graphic from Forrester Research. Museums see open-ended self-expression as the be-all of participatory experiences.

Participatory 44

Participatory Experiment Museum Teen 44

Museum 2.0

MAY 23, 2008

And now, the research group Forrester provides new insights about different kinds of participatory styles among users of social media sites. Forrester suggests that companies use their profiling tool (and related custom research services) to understand the behaviors and desires of target audiences, and then provide experiences accordingly.

Profile 26

Profile Audience Participatory Tools 26

Museum 2.0

AUGUST 10, 2009

It requires that each individual have a personalized profile that evolves with her growing relationship with the institution. It requires that the profiles of each visitor be networked in some common system with rules for how different profile items interrelate.

Social Network 22

Social Network Tech Network Museum 22

Museum 2.0

SEPTEMBER 11, 2008

Wikipedia, like YouTube and Facebook, is a giant in the world of Web 2.0. The participatory "ask" is high--to create original content. Wikis don't explicitly acknowledge individuals with "profile power"--content is prioritized, not identity. This sounds obvious, but it's not as easy as it sounds.

Wiki 23

Wiki Wikipedia Museum Doc 23