Zen and the Art of Nonprofit Technology

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Facebook Ad Platform

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Facebook Ad Platform November 13, 2007 It always takes me a bit to digest new Web 2.0 news, so I’m just now blogging about last week’s news that Facebook launched a new ad platform.

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What OpenSocial Means

Zen and the Art of Nonprofit Technology

OpenSocial is a set of APIs that handle three different kinds of user data: profiles, social graph (who your friends are) and activities (the stuff of the Facebook news feeds.) Facebook has quite the motivation to keep people on Facebook, and keep the eyeballs there, because of their revenue model, which is ad-based.

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What is private? What is public?

Zen and the Art of Nonprofit Technology

Rapleaf digs into the usual social networking sites (Facebook, MySpace, etc.), It is an inevitable result of our desire for social networks, as well as our desire for information to be portable (like in RSS feeds.) I don’t know whether to be sad or proud that RapLeaf finds only my Facebook profile and no demos.

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