Fight Colorectal Cancer: A Rebranding Tale
Judi Sohn
MARCH 12, 2011
The organization I helped found as Colorectal Cancer Coalition in 2005 officially became Fight Colorectal Cancer on Monday, March 6, 2011. An example of our early "brand" circa 2005 Like everything else that has gone well in my career, it started with a NTC (Nonprofit Technology Conference). We focused on the patient.
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