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New Guide: How To Engage Your Supporters with Social Listening

Beth's Blog: How Nonprofits Can Use Social Media

It’s relatively easy to see trending terms with your supporter base, which is similar to seeing the weekly headlines in your CRM. For example, one of the best places to start is to create a simple list of keywords, then work towards narrowing your terms that describe your programs, campaigns or issue area. What Should You Listen For?

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How to Convert Your Nonprofit Website Visitor into a Donor

Get Fully Funded

A photo accompanied by a concise story or a short video with an attention-grabbing headline should be right there to introduce your visitor to the essence of your organization’s work. Write a headline for your story that tells the visitor what your organization does. Remember, you have 10 seconds!).

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How to Influence the Conversation Around Your Next Campaign

Connection Cafe

For example, United to End Genocide (UEG) used social listening to inform their decision on when to ramp up their campaign efforts in Yemen last year. Noticing an uptick in mentions of Yemen by supporters, they responded in an incredibly effective and practical way that resulted in thousands of mentions of the campaign.