Is “Ambient Data” from Social Media Channels Useful for Funders?
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 19, 2013
The group also mentioned an example in Europe where a neighborhood council was cross referencing social media data with location to find out what topics were trending in those neighborhoods as part of a planning process. Do you need share of voice metrics requiring vast amounts of competitive data from across the web? In which formats?
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