NonProfit Hub

NOVEMBER 10, 2014

Michael Jordan definitely didn’t start out as a professional basketball player. An integrated promotion approach for your next fundraiser is going to give you the most payoff. In fact, it can be most effective when paired with the digital world we all love, for better or worse. Now is the time to build the hype for next year.

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Hype Fundraising Jordan Captivate 69

Care2

NOVEMBER 17, 2010

There is a lot of hype around new digital channels, but little evidence is published to back this up. This meant it was an amazing opportunity to run an integrated multi-channel global campaign. Here is the evidence from one global campaign in 2010 to demonstrate how different digital channels compared.

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Hype Channel Digital Jordan 64

Connection Cafe

SEPTEMBER 23, 2010

Author: Jordan Viator. Test your messages – use different messages and calls to action, track trends and iterate the most effective techniques. Make a calendar – outline all activities you want to share, plan activity that integrates with overall organization messaging and schedule them in advance (tip: make a calendar).

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Social Media Tips Media Social 54