Why we still give to causes we don’t care about.
Achieve
NOVEMBER 29, 2015
I just gave $25 to a person I don’t even know, for a Dance-A-Thon fundraiser supporting a cause I don’t even care about. But to be honest, I didn’t care much about that cause, either. At Achieve, when we examine what motivates donors to take action on behalf of a cause, we often start by asking what they really care about.
Let's personalize your content