July, 2019

Remove pricing
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How to give your association’s members an Amazon-like experience

Nimble AMS

Using it is one method for considering whether an item or a set of items is priced appropriately, if you are selling the right kinds of products, or if you need to adjust your strategy. CLV is a measure of how valuable a customer is to your organization with an unlimited time span as opposed to just the first purchase.

Amazon 60
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Using Social Science to Strengthen Your Fundraising

NonProfit Hub

In another experiment, people were much more likely to purchase an expensive box of chocolates if they had previously written down or spoken about a number higher than the price of chocolates (the chocolate seemed cheaper to shoppers with a higher anchor amount in focus).

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7 Tips for Successful Event Sponsorship Proposals

Connection Cafe

The most well-designed and best priced proposal doesn’t matter if it’s sent to the wrong person. This tells you how much money you can expect to make through acquiring sponsorships, and it also gives you the power to negotiate with sponsors and use benefits a la carte across the levels within your packages. Find the right contact.