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What Can Our Past Tell Us About Our Future?

Connection Cafe

In my chapter of the new Blackbaud ebook, Drab to Fab: Peer-to-Peer Event Makeover , I explore the important “clues” to look for in your “archaeological” data. Individual participant and team captain retention rates. Compare your performance to industry benchmarks. Participation / registration growth. Average donation amount.

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112 Nonprofit Blog Posts, Articles, and Stories from 2013 You Can’t Miss.

Connection Cafe

And if the collection of resources and highlights below are any indication, a lot has happened in the nonprofit industry over the past 365 days. Content is taking the Marketing industry by storm, and nonprofit marketers are no exception. Donor retention rates are depressing. Have You Killed Your “Annual” Appeal Yet

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Win Back Your Lapsed Donors

Bloomerang

So there’s actually an eBook they wrote on donor acquisition. Lapsed donors is an industry term that you use and we use, but the average person walking on the street doesn’t go up to somebody and say, “Hey, I’m a lapsed donor of American Cancer Society,” right? We got connected last year. It’s just.

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