Nonprofit Engagement: Why Website Logins Matter
NetWits
JUNE 6, 2011
Think about the websites you most visit: Facebook , Google’s Gmail , Calendars and Docs , Yahoo , Netflix , NYTimes , Friendster –what, you don’t use Friendster anymore? Convenience – Promote the ability to pre-fill forms for logged in users, such as Donation Forms, Event Registration Forms, and Membership.
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