Komen Kan Kiss My Mammagram, PinActivism, and Newsjacking for a Cause
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 1, 2012
I asked Kivi to share her process: I was on the Washington Post site reading something else when I saw the AP story. I immediately forwarded it to Nancy Schwartz, because she had blogged about Komen’s Kentucky Fried Chicken partnership and I knew she’d want to follow up.
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