Five Steps to Successful Crisis Communications
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 14, 2012
Note From Beth: I remember back when Hurricane Katrina struck, I saw a post to the Museum ListServ that said “ Chuck Patch Is Not Dead.” Above all, don’t reach out to people who have been directly impacted by the disaster, or it will come across as tone deaf. Flickr Photo by Rob Howells. Be specific.
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