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New Book: How To Implement Multichannel Online Campaigns

Beth's Blog: How Nonprofits Can Use Social Media

Colleagues Allyson Kapin who founded a web agency called Rad Campaign (they designed my blog) and Amy Sample Ward, who the NTEN Membership Director (and I’ve known since 2007 ) have published a new how to book called “ Social Change Any Time Every Where.” Internet Director. Encourage brainstorming.

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Platforms break open!

Zen and the Art of Nonprofit Technology

At first blush, although Kintera officially got out the door first, announcing Connect weeks ago, and delivering the APIs and docs on Friday, their play is a good start, but Convio, announcing Open tomorrow, appears to be ahead in terms of providing real openness. Here’s a quick overview of both initiatives. Appreciating you!

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Tidbits

Zen and the Art of Nonprofit Technology

This is what I think: Convio should partner with neutral players to underwrite benchmarking studies that get data from a much wider sample of organizations than just their clients. And yeah after reading the docs, I agree, it’s bad. What do you think? Everyone (including them) gets better data.

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Case Study: Tools for Community Engagement

NTEN

By Amy Sample Ward, Membership Director, NTEN. When it came to blogger outreach, a Google Doc was the preferred and successful tool. Epic Change used four planning tools, but much of the work was really in just two: a private Facebook group and Google Docs. Epic Change is no different. Information for bloggers.