Reflection and Analysis: Gnomedex Real-Time Social Fundraising Experiment
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 28, 2008
And while you can use this method to do an ROI analysis, the real gold is the deeper understanding of what works and what doesn't. " As a marketing person, I would be annoyed if every promotion was successful and extremely hyped but did not somehow lead to a sale. It got 189 diggs. It's called double-loop learning.
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