Creating Your Organization's Social Media Strategy Map
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 23, 2009
It pays to spend a few hours reviewing the demographic or “technographic” details (what people are doing online). Is there an “offline” marketing push that you need to support/connect? Remember, social media can also be used to connect people to offline actions and events. Josh Bernhoff, Social Technographics 2008 3.
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