Care2

NOVEMBER 17, 2010

There is a lot of hype around new digital channels, but little evidence is published to back this up. So given I had access to a large pool of data for a large global multi-channel campaign I was involved with over the summer of 2010, I decided to try and provide the evidence for the value of each channel. The Case: 1GOAL Campaign.

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Hype Channel Digital Jordan 64

Connection Cafe

SEPTEMBER 23, 2010

Author: Jordan Viator. Test your messages – use different messages and calls to action, track trends and iterate the most effective techniques. Measure – look at social activity data to learn who you are influencing, what is causing activity, what content is effective and what you can optimize.

Social Media 54

Social Media Tips Media Social 54

NTEN

MAY 27, 2010

Neff and Jordan Viator -- had the great opportunity to lead a session entitled " The Real Housewives of Social Media " Funny Photoshopped pictures were displayed of us, we sported aprons to hype the theme, and we shared information and case studies on various aspects of social media campaigning. BAM, time to tell the story.

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Social Media Media Cancer Social 62