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What’s the Secret to Social Media Success? Cute Animal Theory

Beth's Blog: How Nonprofits Can Use Social Media

org is using Sam to call attention to the environment and harness puppy power on behalf of the climate. Several years ago I created the Cute Dog Theory, a node to a Nicolas Kristof quote about how puppies get more attention than dry statistics about Darfur. That’s Sam, grist.org’s office puppy. So, grist-.org So, grist-.org

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Activating the Activists with Social Media

Beth's Blog: How Nonprofits Can Use Social Media

Deepen relationship through custom apps that improve on org activites (event fundraising, petitions). The Save Darfur Coalition asks to organize events, vigils. jordanepstein @ kanter Make it fun, empower people to simply and easily make a personal difference and get commitment. See example of EQCA No on Prop8 [link].

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Notes from The Seven Things Everyone Wants: What Freud and Buddha Understood (and We're Forgetting) about Online Outreach

Have Fun - Do Good

Two of their staff members recently returned from Darfur and are putting together a video to raise awareness about it. They are collecting questions from supporters about Darfur to include in the video. * . * Oxfam has used Flickr petitions successfully in several campaigns. nonprofit marketing communication 08ntc

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See What’s Out There » Blog Archive » Oxfam America and HSUS: Not just Talking about Social Media, Using It

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Tim says MySpace is not good for fundraising, although we have seen some examples of orgs running successful fundraising campaigns, such as Dollars for Darfur. Regardless, very few orgs (though some) have raised real cash via the Causes app. This shows the viral potential of raising awareness in the social networks.

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