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New Screencast: Web Analytics Demystified: A Primer for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

I'm pleased to announce that I have completed the screencast, sponsored by NTEN , on Google Analytics! Holly Ross for suggesting the topic and understood that it takes more than a week or two to make a screencast! I was a little scared to make a screencast about something that I knew nothing about. Good best practice.

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Shoulder-to-Shoulder Instructional Media: My Tagging Screencast at NTEN!

Beth's Blog: How Nonprofits Can Use Social Media

Photo from my flickr stream View the Tagging Screencast Presented by NTEN. I'm pleased to announce that my screencast about tagging has been released and showcased by NTEN ! I hope to share some simple and fun ways to create "shoulder-to-shoulder" instructional media for the panel on Screencasting at NTC I'm doing.

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What do web stats mean, anyway?

Zen and the Art of Nonprofit Technology

For organizations, web stats are useful indicators of how many people are being reached by their message, the geographical spread of the visitors and whether or not a specific campaign was successful in driving traffic or creating actions (like donations, or letters, etc.) And the mission of the organization matters too.

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NTEN and TechSoup Webinar: Share Your Story - ROI and Social Media - Slides and Notes

Beth's Blog: How Nonprofits Can Use Social Media

But ROI was not really intended to measure a technology project, program, or tool or any other isolated aspect of an organization. Financial calculations: net gain, opportunity cost, or comparison to other method. Listening is knowing what is being said online about your organization and your field. How much time will it take?

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NpTech Tag: People Behind Tags, NpTech Timeline, Twitter, and More Widgets

Beth's Blog: How Nonprofits Can Use Social Media

Here is an excellent screencast, an introduction to Linux (Ubuntu). via Social Signal comes a suggestion to nonprofits to start monitoring their organization's Wikipedia entry because they often rank at or near the top of Google search results. NTEN does a comparison on Alexa of several social networking sites.

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