What do web stats mean, anyway?
Zen and the Art of Nonprofit Technology
SEPTEMBER 17, 2007
to care a whole lot about how many hits they got in comparison to similar (or different) organizations. How odd is it then to teach Google Analytics to nonprofit techies but then say that site statistics had nothing to do with a nonprofit’s mission? What are the trends on all of the above? Why bother having a web site at all?
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