How They Did It: LWB Wins Facebook Causes Giving Challenge - Online Fundraising, Advocacy, and Social Media - frogloop
Care2
FEBRUARY 25, 2008
Rather than simply saying their Cause was "helping orphans in China," LWB specifically picked 10 children dying of heart disease to offer help. It was only after we posted specific instructions on: How to join Facebook and then How to join our Cause and donate that we began to see our numbers climb. How did they do it?
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