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Lessons Learned From A Twitterthon

Beth's Blog: How Nonprofits Can Use Social Media

I knew people needed information about what child trafficking is, so last year I put together an info sheet. It gave them plenty of material to post on their blogs—or write their own stories. This year I followed up with many of those same reporters; in some cases it worked and we got a repeat story, and in other cases it didn’t.

Lesson 97