Three Different Approaches to Twitter Fundraising: Bees, Turkeys, and Blame
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 19, 2009
All you had to do was click and play a word game, and that leveraged a food donation to fight hunger. He describes last Thanksgiving's Tweetsgiving campaign and Blame Drew's Cancer campaign. . Stacey is doing this with gratitude, Drew is doing it by blame (blaming his cancer). For each click, 10 grains of rice is donated.
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