Win Back Your Lapsed Donors
Bloomerang
FEBRUARY 1, 2022
Jackie is down in Florida, and Kari is up in Seattle. Lapsed donors is an industry term that you use and we use, but the average person walking on the street doesn’t go up to somebody and say, “Hey, I’m a lapsed donor of American Cancer Society,” right? Living in Florida, like I do, there is. Kari: Yeah.
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