Making Stories Work for Your Org: What the Data Says
NTEN
MAY 3, 2011
There's just one problem. In "The Life You Can Save: Acting Now to End World Poverty" , Princeton University professor Peter Singer famously highlights one study in which individuals who were shown a picture of a girl named Rokia and told her story were willing to give far more than when asked to help three million hungry children in Malawi.
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