International Organizations and Social Media: News, Engagement, and Social Data for Policy Change
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 14, 2014
This study shows that Twitter has become a formidable communication tool allowing the broadcast of short messages to millions of followers. The study’s author, Matthias Lufkens , says that the most successful organisations are those that use Twitter to make connections and tell stories, not just broadcast news.
103 
Let's personalize your content