12 Not-So-Great Realities About Nonprofits and Social Media
Nonprofit Tech for Good
SEPTEMBER 18, 2016
Facebook’s organic reach is equivilent to sending 100 donors a fundraising email and having 98 of them classified spam and consequently blocked. Social networks are for-profits enterprises and their revenue models are almost entirely based on advertising revenue. Nonprofits have to pay full price for advertising on social media.
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