[VIDEO] How to Talk about Legacy Giving Without Seeming Creepy
Bloomerang
AUGUST 21, 2021
And I understand the impulse to avoid the subject, no one likes to face their mortality, but that’s not really what legacy philanthropy is about. It lights up the pleasure centers of their brains, it gives them what is called a warm-glow feeling. But it’s a little bit like building a culture of philanthropy.
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