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Social Media Adoption: The Line Between Individual/Personal and Organizational

Beth's Blog: How Nonprofits Can Use Social Media

This is the Social = Me First meme , I have spoken on widely. It is only the most narrow-mind and short-sighted of management that actively ignores the primary motivations of human aspiration. Technology providers also try to avoid getting seduced by the hype cycles. How short was the hype cycle of MySpace? Of YouTube?

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