NTEN and TechSoup Webinar: Share Your Story - ROI and Social Media - Slides and Notes
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 21, 2009
In the next section of the presentation, I use my blog as an example of going through a traditional ROI process. I've been doing the ROI analysis openly on my blog for the past two years and the presentation uses a slightly more refined version of this benchmarking process. Unique Blog Readers. Engagement. Other Data.
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