5 Questions: How to Make the Most of a Crisis Situation with Cross Channel Integration (Part 1)
NTEN
MARCH 24, 2010
Between Barack Obama’s much discussed use of texting to mobilize supporters during the campaign to the most recent successes charitable organizations had in raising money via “text to donate” campaigns after the devastating earthquake in Haiti, text messaging is now seen as the “new” must have in any marketing plan for nonprofits.
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