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Carnival of Nonprofit Consultants: Using Social Networking Tools - Advice, Brief Case Study, and Resources

Beth's Blog: How Nonprofits Can Use Social Media

While there are some obvious easy tools to get started with first, like Flickr, for example, you have to be ready to invest a little bit of time in some thoughtful experimentation. There is enough secondary research published either via blog posts or research hubs about who uses these tools. There's lots of examples in this blog.