NTEN and TechSoup Webinar: Share Your Story - ROI and Social Media - Slides and Notes
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 21, 2009
ROI analysis requires documenting, collecting data, and internal discussion and cooperation. You also need to think like Jane Goodall or a primatologist - who does field observations, sifts through qualitative data for patterns, etc. Pick the right hard data points. Unique Blog Readers. Investment. Must be more than math.
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