The Aunt Mabel Effect (a lesson from Digital Leap)
NetWits
MAY 11, 2011
I just returned from Toronto, where Blackbaud sponsored the Digital Leap conference for the second year in a row. check out more reasons why peer to peer fundraising works ). Have you empowered them to fundraise on your behalf ? You guessed it – Mabel beats out your favorite charity nearly every time. Moral of the story?
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