Case Study: Tools for Community Engagement
NTEN
JUNE 20, 2011
By comparison, when Epic Change launched the original TweetsGiving in 2008 - when Stacey herself had far fewer followers & the Twitter ecosystem itself was exponentially smaller – the campaign generated over 3,000 tweets in just 48 hours. According to the Twibbon profile for TMWL, 667 users added the badge to their pictures.
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