Guest Post by Steve MacLaughlin: Creating a Social Networking Strategy (Part 0)
Beth's Blog: How Nonprofits Can Use Social Media
JUNE 30, 2009
many organizations are initially focusing on using social media as a communication and awareness tool. An article in the Washington Post notes that "fewer than 1% of those who have joined a cause have actually donated money through [the Facebook Causes] application." This is evolutionary ? not revolutionary. Find success.
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