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Alexandra Rampy, Guest Post: The Cool Factor About Mobile

Beth's Blog: How Nonprofits Can Use Social Media

Objective : 1) Measure the effectiveness among 18-45 year olds of event sponsorship and advertising in real-time and 2) Measure this audience’s interest in green issues raised by the global concerts and sponsors. The first example was using mobile to raise awareness and increase a call to action. Cool Factor : Mobile Giving.

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Social Notworking and Other Social Networking Challenges

Beth's Blog: How Nonprofits Can Use Social Media

About two months, again I used to illustrate this post when I read Shel Israel's post " Is Facebook starting to fade? Further, each cause is given a group page that has familiar Facebook tools like a wall -- the Cancer Research cause, for example, has nearly 8,000 wall posts. When just the top 5 causes reach about 7.5

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Three Different Approaches to Twitter Fundraising: Bees, Turkeys, and Blame

Beth's Blog: How Nonprofits Can Use Social Media

In 2008, we started to see click action philanthropy on Facebook with Lil Green Patch raising over $100,000 for the Nature Conservancy. Here's an example of a campaign to raise money on TwitCause for honeybee research. . He describes last Thanksgiving's Tweetsgiving campaign and Blame Drew's Cancer campaign. .

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