Beth's Blog: How Nonprofits Can Use Social Media

APRIL 10, 2009

How do we activate the online activists to take action offline?" Just as Catrina has done with their new campaign! In your status updates, use the news feed to raise awareness. Deepen relationship through custom apps that improve on org activites (event fundraising, petitions). See example of EQCA No on Prop8 [link].

Activities 50

Activities Active Activism Social Media 50

Have Fun - Do Good

MARCH 21, 2008

Workshop leaders, Katya Andresen of Network for Good and the Non-profit Marketing Blog , and Mark Rovner of Sea Change Strategies and the Sea Change Strategies Blog believe that there are 7 Deep Human Needs that you need to remember when you are creating nonprofit campaigns. Effective campaigns always keep their audience's needs in mind.

Darfur 41

Darfur Online Children Photo 41

See3

OCTOBER 22, 2007

This shows the viral potential of raising awareness in the social networks. Tim says MySpace is not good for fundraising, although we have seen some examples of orgs running successful fundraising campaigns, such as Dollars for Darfur. Regardless, very few orgs (though some) have raised real cash via the Causes app.

America 40

America Social Media Myspace Second Life 40

Connection Cafe

MAY 13, 2009

USHMM : Crisis in Darfur - Visualized destruction in Darfur that was being publicly refuted - 50% increase in traffic to site - International visits went from 23-52%. The tools and points she covered included: Social Networks. More examples can be found on the Google Earth Outreach page of nonprofit case studies.).

Tech 20

Tech Communication Tools Online 20